I. Obras fundacionais e teóricas:

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Nye, Joseph S. 1990. Bound to Lead: The Changing Nature of American Power. New York: Basic Books.
Nye, Joseph S. 1990. “Soft Power.” Foreign Policy 80: 153–171.
Nye, Joseph S. 2004. Soft Power: The Means to Success in World Politics. New York: PublicAffairs.
Nye, Joseph S. 2011. The Future of Power. New York: PublicAffairs.
Nye, Joseph S. 2015. Is the American Century Over? Cambridge: Polity Press.
Keohane, Robert O., e Joseph S. Nye. 2001. Power and Interdependence. 3ª ed. Boston: Longman.
Gallotti, Giulio M. 2011. “Soft Power: What It Is, Why It’s Important, and the Conditions for Its Effective Use.” Journal of Political Power 4 (1): 25–47.
Wilson, Ernest J. 2008. “Hard Power, Soft Power, Smart Power.” The Annals of the American Academy of Political and Social Science 616: 110–124.
Melissen, Jan, org. 2005. The New Public Diplomacy: Soft Power in International Relations. Basingstoke: Palgrave Macmillan.
Cull, Nicholas J. 2019. Public Diplomacy: Foundations for Global Engagement in the Digital Age. Cambridge: Polity Press.

II. Diplomacia pública e comunicação estratégica:

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Zaharna, R. S. 2010. Battles to Bridges: U.S. Strategic Communication and Public Diplomacy. New York: Palgrave Macmillan.
Leonard, Mark. 2002. Public Diplomacy. London: Foreign Policy Centre.
Gilboa, Eytan. 2008. “Searching for a Theory of Public Diplomacy.” The Annals 616: 55–77.
Castells, Manuel. 2009. Communication Power. Oxford: Oxford University Press.

III. Relatórios e índices globais de soft power:

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Brand Finance. Vários anos. Global Soft Power Index. London: Brand Finance.
Portland Communications. Vários anos. The Soft Power 30. London: Portland.
Institute for Government. 2019. Soft Power and the UK’s Influence. London: IfG.
European Council on Foreign Relations (ECFR). Vários anos. European Soft Power Scorecards.
Monocle Magazine. Vários anos. Soft Power Survey.
Lowy Institute. 2018. Asia Power Index. Sydney: Lowy Institute.

IV. Estudos nacionais e regionais :

Almeida, Paulo Roberto de. 2018. O Brasil e o soft power: projeção internacional e diplomacia cultural. Brasília: FUNAG.
Rocha, Antonio Jorge Ramalho da. 2012. “Poder brando e política externa brasileira.” Revista Brasileira de Política Internacional 55 (2): 45–69.
Saraiva, Miriam Gomes. 2014. “O Brasil entre o soft power e o hard power.” Contexto Internacional 36 (2): 491–523.
Lafer, Celso. 2001. A identidade internacional do Brasil e a política externa brasileira. São Paulo: Perspectiva.
Kamrava, Mehran. 2015. Qatar: Small State, Big Politics. Ithaca: Cornell University Press.
Roberts, David B. 2017. Qatar: Securing the Global Ambitions of a City-State. London: Hurst.
Ulrichsen, Kristian Coates. 2014. Qatar and the Arab Spring. Oxford: Oxford University Press.
China (e comparações asiáticas): Kurlantzick, Joshua. 2007. Charm Offensive. New Haven: Yale University Press.
Li, Mingjiang, org. 2009. Soft Power: China’s Emerging Strategy. Lanham: Lexington Books.
Hartig, Falk. 2016. Chinese Public Diplomacy. London: Routledge.

Coreia do Sul:

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Kim, Youna, org. 2013. The Korean Wave. London: Routledge.
Jin, Dal Yong. 2016. New Korean Wave. Urbana: University of Illinois Press.

Emirados Árabes Unidos:

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Almezaini, Khalid S., e Jean-Marc Rickli, orgs. 2017. The Small Gulf States: Foreign and Security Policies before and after the Arab Spring. London: Routledge.
Ulrichsen, Kristian Coates. 2016. The Gulf States in International Political Economy. London: Palgrave Macmillan.

Espanha:

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Morillas, Pol. 2020. Spain’s Soft Power in a Turbulent World. Barcelona: CIDOB.
Real Instituto Elcano. Vários anos. Índice Elcano de Presencia Global. Madrid: RIE.
Campos, Luis Bouza Garcia. 2016. “Public Diplomacy and Soft Power in Spain.” Place Branding and Public Diplomacy 12 (2–3): 154–167.

Estados Unidos:

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Nye, Joseph S. 2008. “Public Diplomacy and Soft Power.” The Annals of the American Academy of Political and Social Science 616: 94–109.
Cull, Nicholas J. 2008. The Cold War and the United States Information Agency. Cambridge: Cambridge University Press.
Armitage, Richard L., e Joseph S. Nye. 2007. A Smarter, More Secure America: CSIS Commission on Smart Power. Washington, DC: CSIS.
Snow, Nancy. 2009. Rethinking Public Diplomacy. New York: Routledge.

Golfo Pérsico e MENA (Middle East and North of África):

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Ulrichsen, Kristian Coates. 2014. Qatar and the Arab Spring. Oxford: Oxford University Press.
Ulrichsen, Kristian Coates. 2020. The Political Economy of Gulf States. London: Routledge.
Kamrava, Mehran, org. 2013. The International Politics of the Persian Gulf. Syracuse: Syracuse University Press.
Khatib, Lina. 2013. Image Politics in the Middle East. London: I.B. Tauris.
Khatib, Lina. 2020. Political Branding in the Arab World. London: I.B. Tauris.
Rugh, William A. 2004. Engaging the Arab and Islamic Worlds through Public Diplomacy. Washington, DC: Public Diplomacy Council.
Seib, Philip. 2009. The Al Jazeera Effect. Washington, DC: Potomac Books.
Mandaville, Peter. 2014. Islam and Politics. 2ª ed. London: Routledge.
Dorsey, James M. 2015. The Turbulent World of Middle East Soccer. London: Hurst.
Watanabe, Yasushi, e David L. McConnell, orgs. 2008. Soft Power Superpowers. New York: Routledge.
Nye, Joseph S. 2017. “Japan’s Soft Power.” Japan Journal of Political Science 18 (4): 559–576.

Malásia:

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Nye, Joseph S. 2012. “Malaysia and Soft Power in Southeast Asia.” Asia Policy 13: 39–56.
Khoo, Ying Hooi. 2018. Human Rights and ASEAN Diplomacy. London: Routledge.

México:

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Anholt, Simon. 2010. Places: Identity, Image and Reputation. London: Palgrave Macmillan.
González, Guadalupe. 2015. “Mexico’s Soft Power.” Foreign Affairs Latinoamérica 15 (2).

Singapura:

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Chong, Alan. 2007. “Singapore’s Soft Power.” Asian Affairs 38 (3): 356–371.
Lee, Terence. 2019. Soft Power and Nation Branding in Singapore. Singapore: ISEAS.

Suíça:

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Chong, Alan. 2007. “Singapore’s Soft Power.” Asian Affairs 38 (3): 356–371.
Lee, Terence. 2019. Soft Power and Nation Branding in Singapore. Singapore: ISEAS.